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“I’ve no doubts that with this process there will not only be revenue maximisation but also value maximisation, which will benefit India Cricket immensely,” Shah said confirming the e-auction date. With multiple packages up for grabs, the auction process could be a multi-day affair.
Last time the e-auction method was employed by the BCCI, it was for the sale of India international cricket rights in 2018 and the process went for two days. E-auction is being used for the first time for the IPL rights. “With 2 new teams, more matches, more engagement, more venues, we are looking to take #TataIPL to newer and greater heights. The Tender document is now available for purchase,” the BCCI secretary tweeted.